What Luxury Sellers Should Prepare Before Listing This Winter

Listing a luxury or waterfront home in winter can be a strong strategy when inventory levels are lower. Buyers in this niche are active year round and often travel specifically to tour homes near the holidays.

To prepare your property, focus on lighting, warmth, and strong first impressions. Professional photography is essential in winter, especially for homes near Lake Michigan, Crooked Lake, Burt Lake, and Walloon Lake.

At Winslow Group, we coach sellers on small updates that elevate the look and feel of a high end property. From staging touches to lifestyle based marketing, winter listings can shine with the right preparation.

Thinking of bringing your home to market this season? We would be happy to create a tailored plan.

About the Winslow Group
The Winslow Group with Coldwell Banker Schmidt Realtors is a leading real estate team in Harbor Springs and Petoskey. We specialize in luxury homes, waterfront properties, and strategic listing services across Emmet and Charlevoix County. If you are considering selling or simply want an updated valuation, we are here to help.

Winslow Group | Coldwell Banker Schmidt Realtors
231-622-5074
172 E Main St Harbor Springs MI 49740