Published January 6, 2026

Is Winter a Good Time to List Your Northern Michigan Luxury Home?

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Written by Shanna Brado

Luxury Northern Michigan home with winter shoreline

Many luxury sellers wonder if winter is a good time to bring their home to market. In Northern Michigan, winter creates an opportunity most people overlook. Buyer demand remains steady because relocation clients, waterfront buyers, and second home shoppers use this season to plan ahead for spring and summer.

Winter also offers something summer cannot. Privacy. Fewer casual visitors. More serious, intentional buyers. When the leaves are down, lake views open up and your home’s structure, architecture, and quality shine through.

At the Winslow Group, we position winter listings with elevated photography, lifestyle focused marketing, and targeted visibility to reach qualified luxury buyers. If you are considering selling this winter, we can help you capitalize on the season’s advantages while presenting your home at its best.

About the Winslow Group

The Winslow Group with Coldwell Banker Schmidt Realtors is a leading real estate team in Harbor Springs and Petoskey. We specialize in luxury homes, waterfront properties, and strategic listing services across Emmet and Charlevoix County. If you are considering selling or simply want an updated valuation, we are here to help.

Winslow Group | Coldwell Banker Schmidt Realtors
231-622-5035 | 172 E Main St Harbor Springs MI 49740

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Selling Tips, Luxury Real Estate
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